Facebook Permissions: What Marketers Need to Know

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“Facebook Permissions: here’s what marketers need to know about collecting data from prospects and how to improve Facebook marketing results.”


Here’s a key finding: “With each data field a business asks for online, the opt-in rate drops by 10% (I heard this from a Facebook product engineer).”


Do you really need more than a name and an email address? If they’re interested, they’ll give you more on the second engagement.


What do you think? Comment below.

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