“Facebook Permissions: here’s what marketers need to know about collecting data from prospects and how to improve Facebook marketing results.”
Here’s a key finding: “With each data field a business asks for online, the opt-in rate drops by 10% (I heard this from a Facebook product engineer).”
Do you really need more than a name and an email address? If they’re interested, they’ll give you more on the second engagement.
What do you think? Comment below.
See on www.socialmediaexaminer.com