Facebook Tells Businesses: Organic Reach will Fall – Get Ready to Pay to Play
See on Scoop.it – Enterprise Social Media
Adage reported that Facebook has now openly told businesses:
You’ll have to pay to reach your fans. Organic reach will continue to decline.
Mike Ellsworth‘s insight:
OK, this is just wrong!
"According to Facebook, the main reason to acquire fans isn’t to build a free distribution channel for content; it’s to make future Facebook ads work better."
See on bootcampdigital.com