Facebook Tells Businesses: Organic Reach will Fall – Get Ready to Pay to Play

See on Scoop.itEnterprise Social Media

Adage reported that Facebook has now openly told businesses:

You’ll have to pay to reach your fans. Organic reach will continue to decline.

Mike Ellsworth‘s insight:

OK, this is just wrong!


"According to Facebook, the main reason to acquire fans isn’t to build a free distribution channel for content; it’s to make future Facebook ads work better."

See on bootcampdigital.com