Google’s Matt Cutts: Create, Curate, Don’t Aggregate

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Mike Ellsworth‘s insight:

I don’t exactly agree with the author’s interpretation of the Matt Cutts video. I think he perhaps misheard what Matt was saying, which was basically, don’t automate or aggregate content (posting an RSS feed or search results feed on your site. It’s better to curate (like on but best if you don’t copy the whole article. Best is to create original content.


See what you think by watching the video yourself and then comment below.


Via @ScottScanlon 

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