Get out your umbrella, because it’s going to “Rain” social selling content. Now, the question is how big of an umbrella will you need? Are you going to be the “Rain King”? Or, are you going to figure out what to do with “Purple Rain”, which is pretty much useless. That answer depends on how big of a rainmaker that you can be using social selling content! Are you going to make it drizzle or are you going to make it pour?
Just like a good harvest of crops depends on healthy doses of rain, your ability to find, nurture and harvest leads and deals depend on how much you make it rain on your with your social selling skills.
What’s your content strategy for B2B social selling? Please comment below.
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