Hey … and the Success of the Obama Campaign

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“Hey . . . How’s that for a headline?If you saw the news out of the Obama camp yesterday, “Hey” was the most successful email subject line of a very data-driven and oddly personal email campaign for fundraising.”


This article dissects the success of President Obama’s email fundraising effort. I just love point one, though: You’re Not Barack Obama. Or Chevy Chase . . .

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