With the Internet, the Great Recession, and intensification of competition in many industries, the way buyers buy has changed. Buyers are busier, they have more choices, and they are better informed than ever.
The article presents seven attributes that separate winners from second place:
Educated me with new ideas or perspectives
Collaborated with me
Persuaded me we would achieve results
Listened to me
Understood my needs
Helped me avoid potential pitfalls
Crafted a compelling solution
Are you doing all these in your selling methodology?
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