How Buyers Buy… and Four Ways You Can Help Them Choose You

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With the Internet, the Great Recession, and intensification of competition in many industries, the way buyers buy has changed. Buyers are busier, they have more choices, and they are better informed than ever.

Mike Ellsworth‘s insight:

The article presents seven attributes that separate winners from second place:


Educated me with new ideas or perspectives

Collaborated with me

Persuaded me we would achieve results

Listened to me

Understood my needs

Helped me avoid potential pitfalls

Crafted a compelling solution


Are you doing all these in your selling methodology?


Via @rattlebacks

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