How to Staff and Structure to Become a Fan-Centric Brand

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First, please read this post on 10 Things to Remember When Creating a Brand Ambassador Program. This post is based on the framework that I introduced in my book Think Like a Rock Star: How to Creat…

Mike Ellsworth‘s insight:

Oh, how I hate the term "brand ambassador!" I go on at length about this in a blog post (, but the idea of organizing your rabid supporters, or evangelists, is a good one.

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