Psychographics are just as important as demographics, but are you using them? We share how to use psychographics to become more effective with your marketing strategy.
Years ago, while at Nielsen, I told our CTO that demographics are crap. Psychographics, on the other hand, get us a little closer to understanding the customer. But social media offers the tantalizing opportunity to truly know customers and the reasons why they buy.
So understanding the psychographics of your buyers is a good start, but hardly the entire answer.
See on blog.hubspot.com