In our previous post, Who’s Using Twitter, we our series and talked about who is using Twitter, with a look a demographic trends, as well as major enterprises that use it. By the way, we go into much more detail about our Infinite Pipeline Relationship Development process in our new book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition. See the bottom of this post for more info.
In this post, we continue the Twitter series, and discuss just how to sign up for a Twitter account, set up your profile and setting, and look at how to use the service.
How to Use Twitter
First, you need to sign up for an account; it’s free. Use your real name for your Twitter name (also called a handle, a remnant from the “10-4 good buddy” CB craze of the late ‘70s and early ‘80s) or possibly the name of your enterprise, although Twitter officially frowns on this. If you don’t use either, select a good username using keywords or a brandable phrase (15 character limit). Pick something related to your product category to better brand yourself as an expert.
For example, let’s say your enterprise is called XYZ Corp. If you’re relatively well-known, you’ll want to tweet as @XYZCorp. While using your enterprise’s name can be a good idea so that your stakeholders can find you, you may want to broaden your effort to reach people who haven’t heard of you, but might search for your product category on Twitter. Thus you might consider creating a Twitter account for your product category. Let’s say that XYZ Corp. makes water filters. You could create an additional Twitter account for @WaterFilters, for example.
Be sure to create your profile, which is limited to 160 characters (20 characters more than a tweet). Include information about yourself or your business, and add a picture of yourself or your logo. All this information will be publicly viewable.
Make sure you have a secure password. There have been numerous examples of bad guys taking over people’s Twitter accounts due to weak passwords. A strong password is at least eight characters long; uses upper- and lowercase letters, numbers, and punctuation; and is not a single English word.
Figure 42 — Example Twitter Settings
You’ll also want to create a background for your page. This background sits as wallpaper behind your Twitter account when others view it on the Web.
Here’s what ours looks like:
Figure 43 — Example Twitter Background Graphic
Notice that we incorporate our logo graphic both as our Twitter picture and background. We discuss the importance of consistent branding in our previous post Triangulate Your Social Media Presence. You should consider having a professional designer create your graphics for your various social media sites.
Next up: Managing Your Twitter Accounts
How to Use Twitter is the 103rd in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 293. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2
Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV
What Others Are Saying
“Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies
“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)
“Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances