Human Marketing: Socialization on Demand

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“On demand” is the yin to socializing’s yang. On demand is now, it’s quick, and always available. Socializing takes time. Perhaps it’s time to build some guardrails around how to socialize content quickly to meet demand without sacrificing our high expectations.

Mike Ellsworth‘s insight:

My buddy Bryan Kramer is making a big noise with his H2H (Human to Human) social marketing concept. We both share a believe that you should Be a Person, not a company (


This short article will get you started. Major points:


Stage 1: Investigation

Stage 2: Socialization

Stage 3: Maintenance

Stage 4: Re-socialization

Stage 5: Remembrance

KEY TAKEAWAY: Humans are shaped by social influence. When you know your audience well, you can release information quickly, gather feedback, iterate as necessary, and continue the cycle. Keeping up with our on-demand culture isn’t enough if you’re not delighting them along the way – in real time, over, and over, and over again.

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