I recently attended an event with a large number of advertising executives. All of them are coming to grips with the change from the era of push media to the era of social media, which might more properly be called “pull media.”
This long article by Tim O’Reilly takes a while to get to its point, but along the way, you can learn a lot about how the Web started and O’Reilly’s role in continuously identifying early trends.
His main point is, it’s not all about you. It’s about relationships. O’Reilly says it this way: "Your job, in short, is to uncover and activate latent social networks and interest groups by helping them to reach their own goals."
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