Best advice from this article:
“Organize your website around client industry and client needs, not your law firm organization chart,” said Walsh.
“Potential clients also want to work with a law firm that is a good cultural fit,” said Walsh. “After all, law is relationship-based. Don’t be afraid to let your personality shine through on your website, and don’t confine personality to the careers or bio section. Let potential clients know what it would be like to work with you over the long term.”
See on blog.larrybodine.com