Open Letter to Boomer Executives | #AskaMillenial

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Dear Mr. or Mrs. Baby Boomer Executive,
I hope you are sitting down. I have some startling news to share with you: your millennial initiatives are worthless.
The tools and tactics you have been using to “understand”, “market”, “speak”, “engage”, “connect” and “win” millennial customers are …

Mike Ellsworth‘s insight:

Want to market to millenials? Ask one.

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