Owned, Paid or Earned Media – The Right Strategy For the Right Tool

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Today it’s hard to find even a small business that doesn’t have its own website. An online presence has become an essential marketing tool, helping

Mike Ellsworth‘s insight:

Martin (Marty) Smith’s insight:

Great post about when to do what and how to have OPP (Other People’s Platforms) work FOR you not just for THEM.


ME: I just love the acronym OPP! 

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