Passion Is Key To Finding Your Buyer Personas and The Secret To Selling Online

See on Scoop.itSocial Selling for B2B

This is the first part in a three-part series on how to build your online presence for real social selling, inspired by research from Jon Ferrara, founder and CEO of social CRM developer Nimble.

Mike Ellsworth‘s insight:

Personas are little shorthand descriptions of a typical audience member. This article helps you envision the personas whom you want to engage via social media.


Via @IFrydman

See on