Perhaps the most important Social Media launch of the year — Measurement Standards

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we finalize and launch the effort of The Conclave, an18-month herculean feat carried out by some three dozen volunteers that establishes the first cross-industry, vendor-neutral standards for social media measurement. After four decades in PR this is without a doubt the most signficant effort with which I’ve ever been involved.  

Mike Ellsworth‘s insight:

Katie Delahaye Paine is a daughter of a legend legend in public relations and measurement. We quote her work exensively in our books (


She’s been involved in an effort to standardize social media metrics, and the group has released its first version of comprensive definitions.


If you don’t think social media can be measured, or if you think you might be buying social media measurement snake oil, check out this article and the complete standards, downloadable as PDF.


Via @ShaneBarker

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