In our previous post, Shrinking Long URLs on Twitter, we took a quick look at how to make the URLs you share shorter and easier for your readers to use. By the way, we go into much more detail about our Infinite Pipeline Relationship Development process in our new book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition. See the bottom of this post for more info.
In this post, we continue the Twitter series with a look at a Twitter Power Tool, WeFollow, as well as other directories of Twitter users.
Power Tool: WeFollow and Other Twitter Directories
On WeFollow, you can register yourself and assign three keywords to your Twitter account. People who search on WeFollow can then see you in their search results based on the keywords. WeFollow also ranks registrants by influence. Here’s a recent example:
Figure 53 — Example from WeFollow
The top person in this list, aplusk, is celebrity Ashton Kutcher, famous for challenging CNN to a race to 1 million followers. If you go to his profile, you’ll see a new addition to Twitter’s features: the Verified Account.
Here’s what Twitter says about this new feature, which is very handy for celebrities, and others who might get impersonated on Twitter:
Any account with a Verified Badge is a Verified Account. Twitter uses this to establish authenticity of well known accounts so users can trust that a legitimate source is authoring their Tweets.
Twitter now only verifies accounts of celebrities, their advertisers, and other prominent people. At one time they did allow the rest of us to request verification but no longer.
The following table lists some of the more popular niche and general Twitter directories that you might want to consider adding your account to. These directories can be a powerful way to attract new followers.
Table 7 — Twitter Directories
|Specialized government directory listing state and local, federal, contractors, media, academics, non-profits and government outside of the U.S.
|Lists “Experts” on Twitter. Also lets you search for Twitter Lists.
|Categorized lists of Twitter users
|A User Powered Twitter Directory of Twitter users organized by interests
Next up: Promote Yourself: Get Retweeted
Power Tool: WeFollow and Other Twitter Directories is the 111th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 307. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2
Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV
What Others Are Saying
“Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies
“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)
“Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances