“According to BIA/Kelsey, U.S. social media ad revenues added up to a cool $4.6 billion in 2012.”
Interesting stats, but the paragraph that stood out for me was:
“Google makes $9.2 billion before breakfast but social media has had a harder time collecting ad dollars so these numbers are very encouraging. It would seem to indicate that we still believe in the power of social media in spite of all the evidence that shows it doesn’t work.”
A rope don’t work if you push it . . .
We’ve got lots of evidence that social media works in our Be a Person series of books (http://bit.ly/BeAPerson) and our recently-released The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success book (http://bit.ly/InfPipe)
See on www.marketingpilgrim.com