Seth’s Blog: Beyond geography

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The original business was a lemonade stand. At least metaphorically.

Mike Ellsworth‘s insight:

Seth Godin scores again.


While his concept of the community business is a little different than the one we offer in our book, Infinite Pipeline: Social Media for B2B Sales Success, it’s essentially the same message.

If you make your business appeal to people who buy because the people they know buy, you’ve got it made.

Via @sandraz

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