The original business was a lemonade stand. At least metaphorically.
Seth Godin scores again.
While his concept of the community business is a little different than the one we offer in our book, Infinite Pipeline: Social Media for B2B Sales Success http://bit.ly/InfPipeCh1, it’s essentially the same message.
If you make your business appeal to people who buy because the people they know buy, you’ve got it made.
See on sethgodin.typepad.com