SMPG Enterprise Social Media Framework

There’s lots of buzz and lots of confusion around the use of social media in enterprises. Many experts talk in terms of the tools you can use and the techniques you can employ.

And much of this advice may be valuable to smaller organizations.

However, if you’re a large enterprise with an established culture, and large marketing, sales, and customer service organizations, it can be hard to know how to get started.

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That’s why we’ve created the Enterprise Social Media Framework™.

We understand large companies, and we understand how social media can benefit your organization.

The framework is always improving as more people offer their ideas and insights. But like most frameworks, it is not a blueprint for integrating social media into your enterprise. Rather it encompasses a wealth of information and best practices you can use (with or without our help) to create your social media strategy and develop your plan to transform your organization.

The ESMF has case studies, tips, and best practices for the following enterprise areas:

  • Corporate Strategy
  • Finance
  • IT
  • Administration
  • Marketing
  • Corporate Communications
  • Legal
  • Human Resources
  • Sales/Social Selling
  • Research
  • Product Development
  • Product Management
  • Logistics
  • Production
  • Facilities and Security
  • Resources
  • Governance, Risk and Compliance
  • Segmentation
  • Customer Intelligence/Research
  • Customer Service

Access to the framework is by invitation only. If you’re interested, please contact us.