SMPG Enterprise Social Operating Manual – Best of the Pundits

In our previous post, SMPG Enterprise Social Operating Manual – Acknowledgements, we mentioned those nice folks who helped us finish and publish our book, Be a Person – The Social Operating Manual for Enterprises – ( – 430 pages) on this blog. In this post, we publish our list of the best social media pundits.

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“Social media is like teen sex.
Everybody wants to do it. Nobody knows how.
When it’s finally done there is surprise it’s not better.”

Avinash Kaushik, Google

We offer this list of resources for quick reference. Like all things on the Web, their location and relevance my change by the time you read this so please remember, Google is your friend. If you want to locate a reference whose link no longer works, try Googling it. And Google anything else you have questions on. The Web abounds with advice, not all of it good, so be careful out there!

The Best of the Best Pundits

These people inspired much of the thinking in this book. They really know their stuff.


Pundit Link Pundit Link
Abbey Klaassen Jeremiah Owyang
Adam Christensen Jesse James Garrett
Alia McKee Jim Cashel
Amber Naslund Joseph Thornley
Amy Sample Ward Josh Bernoff
Andrew Eklund Katie Paine
Ann Michael Katya Andresen
Avinash Kaushik Ken Burbary
Barry Judge Kirsten Stanford
Beth Kanter Lawrence Liu
Bob Pearson Lee Odden
Brian Halligan Lisa Barone
Brian Haven Lynn Rogers
Brian Solis Manish Mehta
Catie Foertsch Marcel LeBrun
Charlene Li Mark Rovner
Chip and Dan Heath Matt McKeon
Chris Brogan Michael Gray
Chris Lake Mike Valentino
Chris Levkulich   Neal Schaffer
Clay Shirky P.J. Fusco
Constantin Basturea Paul Dunay
Dan Schwable Peter Merholz
Darren Rowse Qui Diaz
David Bohm Rachel Happe
David Meerman Scott Richard Seel
David Mothersbaugh Rick Mahn
Deb Schultz Robert Scoble
Debajyoti Banerjee Robin Good
Debra Murphy Rohit Bhargava
Del Hawkins Ron Shulkin
Dharmesh Shah Ryan Spoon
Dr. Ivan Misner Seth Godin
Dr. Ralph F. Wilson Shel Israel
Ed Keller Skellie of skelliewag
Erik Qualman Tamara Adlin
Geoff Livingston The Cluetrain Team
Guy Kawasaki Tia Fisher
Howard Rheingold Tim Jackson
Jake McKee Tim Nash
Janet Fouts Vinod Kumar
Jared Schwartz    
Jason Falls    
Jennifer Johnston Canfield    

Over the past two years, we’ve given you everything you need to build your social presence online — Fast! If you’ve enjoyed reading our book bit by bit on our blog, you may enjoy our lovely parting gifts:

  • A free PDF of the entire Be a Person – The Social Operating Manual for Enterprises book as published
  • A free PDF of our exclusive checklist,  The Social Media Performance Group Community Building Checklist™

When we are finished posting the resource lists and acknowledgements for the book, we’ll post these party favors on our community site (see URL below). Unfortunately, joining the community is not free – it costs a whole US dollar. This is because we had lots of spammers joining and having even a tiny fee keeps out the link harvesters.

So watch this blog for the announcement that the book and checklist are ready on our community. Of course, you may want to join right away anyway, just to be sure . . .

We’d like to hear from you, not only about what you think of our advice, but what you learn as you create your own social media practice. You can contribute by commenting on the Social Media Performance Group’s community Website at:

SMPG Enterprise Social Operating Manual – Best of the Pundits is the 174th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’ve been doing this since 2011 and we’re just about done. If you’d like to see our entire exclusive community building checklist, once we’re done, it will be available on our Website at Luckily, if you’re impatient, the book is available in paper form at and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

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