Social Identity in Business: Use of Personal Versus Professional in Social Media by @SarahActiance http://t.co/PzscNFZJED via @B2Community
It’s a thorny problem. If the proper approach to using social media in your business is, as we assert, to Be a Person, then you’ll need to deal with the comingling and possible confusion of the persons represending you on social media and the business itself.
This is a good, basic article on the problem.
See on www.business2community.com