Social Media Alters Buying and Selling Behavior – Social Barrel – Social Barrel

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Social media has changed the way we buy and sell. According to Dan Pink, author of To Sell is Human, what customers have little of in the past is information.

Mike Ellsworth‘s insight:

Daniel Pink crushes it again. 


"Determining the fair price of a product in itself is quite difficult to achieve before, and the sales persons would even make it hard for you to gain valuable information.


With the internet, the situation is quite different now. One can simply go online to determine the fair price of a certain product, which depends on certain factors that affect its price. Customers have this capacity in their belts right now as they decide what to buy. As such, selling has changed."


This is the focus of our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition Click the link for a free chapter.

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