How Big Brands Are Using Supply Chain Storytelling — MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.
Karen Dietz’ insight:
Now here is a new kind of story cycle to consider — the stories of your product’s/service’s entire life cycle from beginning to end! This set of stories is also being called ‘supply chain’ stories.
People want to hear your story. Here’s a good way to tell it.
See on www.mainstreet.com