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Your Salesforce is Not Ready to do Social Selling

You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not all of them. Think of how many times you’ve sent your salespeople to training. CRM […]

SMPG Enterprise Social Media Framework

SMPG Enterprise Social Media Framework

There’s lots of buzz and lots of confusion around the use of social media in enterprises. Many experts talk in terms of the tools you can use and the techniques you can employ. And much of this advice may be valuable to smaller organizations. However, if you’re a large enterprise with an established culture, and large […]

Category

Your Salesforce is Not Ready to do Social Selling

You say you’re interested in this concept you’re hearing so much about: social selling. You may even have invested some money in social selling Webinars or in actual training. But your salesforce is not ready to do social selling. Not all of them. Think of how many times you’ve sent your salespeople to training. CRM […]

SMPG Enterprise Social Media Framework

SMPG Enterprise Social Media Framework

There’s lots of buzz and lots of confusion around the use of social media in enterprises. Many experts talk in terms of the tools you can use and the techniques you can employ. And much of this advice may be valuable to smaller organizations. However, if you’re a large enterprise with an established culture, and large […]

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