Visual Storytelling: The Key Weapon to Content Marketing

See on Scoop.itEnterprise Social Media

“Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online.”


“This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers.”


“As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling.”

Mike Ellsworth‘s insight:

How to use 8 basic plots to create effective visual stories that define your brand.

If you’re not following Karen Dietz on yet, and you’re interested in storytelling, you should start.

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