Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what’s the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what’s right for you.
Google has recently increased its weighting for longform content (2,000 words). So does that mean you should blather on well after you’ve made your point. No. Quality is still important.
But if you’re still thinking you need to only select topics you can write 500 words on, think again.
See on searchenginewatch.com