Online advertisers have struggled with the efficacy of standard banner ad units for years. Consumers tend to skim right past them, meaning the advertisers has little incentive to devote creative energy to the unit, which means the unit has no hope of delivering performance. Marketers have turned their attention elsewhere, and in in 2013 content marketing was one of the biggest stories in online media.
Here are the trends for content marketing in 2014:
1 A greater focus on mobile.
2 Personalized content via better targeting.
3 Changes in social will trigger native growth.
See on www.mediapost.com