Why Most Businesses Are Anti-Social In A Social-Media Era
While businesses used to be able to use the traditional media like a megaphone, now whatever they say through that megaphone is drowned out by the chatter on social media.
Great insight as always, from @BrianSolis.
Example of anti-social business:
"Your call to the customer-service center is shuffled off to a faceless script-reader in Manila. Or many times you don’t even get that: You get a machine that keeps asking you, with an edge in its voice, to take another crack at clearly stating the nature of your problem."
Solis says the problem is business is focused on efficiency, not delivering value. Do you agree? Please comment below.
See on www.forbes.com