Why You Can’t Resist Persuasive Techniques (Even When You Spot Them)

See on Scoop.itSocial Selling for B2B

Even if you know persuasive techniques are coming, you can’t resist them when they are executed effectively … as the story of HoneyBell oranges shows.

Mike Ellsworth‘s insight:

These techniques are tried and true. Is your company using them?


1. Liking: we buy from people we find agreeable


2. Authority: we respect and respond to those in charge


3. Reciprocity: we’re driven to pay back “debts”

4. Commitment: we strive to make our actions and decisions consistent


5. Social proof: we feel safer about buying something others have tried


6. Scarcity: we want things more when their availability is limited


Via @EricTTung 

See on www.copyblogger.com