The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak.
Check out this mind-blowing piece of data from this article:
The first online banner ad, for AT&T, 44% click rate. Today’s average click rate for an ad the same size (468×60) rounds off to a nice even 0.0%! The only 44% you are likely to find in today’s banner discussion is the percentage of people with an ad blocker installed.
Be on the wave or under it.
See on www.businessesgrow.com