Nearly 200,000 people have signed up to receive regular content updates from Brian Clark and his software business, Copyblogger Media.
Kraft Foods has over 1 million people who request and pay to receive its print magazine, Kraft Food & Family.
Yes, subscriptions are still important in the social media age – finding people who want to hear from you again and again can be powerful. Just don’t forget that relationships are the most powerful aspect of social media, so do more than push content. Engage.