“Before doing anything, you need to diagnose the reason for your site’s ranking and traffic drop. The easiest way to discover if your rankings fell as a result of Google Penguin is to analyze your website’s traffic data. If your rankings (and traffic) took a noticeable dive on or around April 24, 2012, there’s a good chance it’s got something to do with Google Penguin. To get started, be sure to isolate your traffic data solely for Google organic search traffic, since this is the traffic source that Penguin would have impacted.”
Google Penguin is the latest evolution of Google’s page ranking algorithm. The search giant is, with each iteration, slowly deemphasizing classic SEO techniques and emphasizing instead great content. Would that it was ever thus . . .
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